A Fine Line

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Written by Hartmut Esslinger, the founder of one of the world’s foremostinnovation firms, frog design, inc., A Fine Line reveals the secrets tobetter business through better design. Linking the amazing story ofEsslinger’s transformation from industrial design wunderkind to aglobal innovation powerhouse to the challenges facing businesses in therise of the creative economy today, A Fine Line illustrates howsuccessful business leaders partner with designers in building a betterand more profitable future. Instead of offering companies a temporaryinnovation booster, frog works to build creative design into theframework of any organization’s competitive strategy. The stories,ideas, and innovative solutions in this book clearly illustrate theeconomic power of creativity and design’s role in shaping a sustainablecompetitive advantage for businesses in the rapidly evolving creative economy.
Hartmut Esslinger (San Francisco, CA and New York, NY)is the founder of frog design, inc, a global innovation firm, and oneof the most respected designers and business consultants in the world.Esslinger founded frog design in his native Germany and sparked adesign revolution. His work has defined the modern consumer aestheticwith such revolutionary products as the Apple Macintosh computer,Sony’s original Trinitron television, and Lufthansa’s brand and fleetimage. He is also Founding Professor of the Hochschule für Gestaltungin Karlsruhe, Germany and Professor for Convergent Design at theUniversity of Applied Arts in Vienna, Austria.