Electrolux 2008 Winner!

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Stefan Buchberger, from the University of Applied Arts, Vienna, Austria, has been chosen winner of the Electrolux Design Lab 2008 competition for inventing Flatshare. Flatshare is a modular fridge with individual compartments for people who live with several roommates.

Flatshare consists of a base station and up to four stackable modules. The modules allow each individual user to have his or her own refrigerator space and can be customized with various colorful skins as well as with add-ons like a bottle opener. Handles mounted on the side make it easy to transport the modules.

College students, grad students and young professionals often share living spaces…and kitchens. With Flatshare, never again will they have to endure another person’s moldy cheese or old leftovers.

“I got the idea to create the Flatshare fridge because in many shared flats there is a problem with the refrigerator”, says Buchberger. “It gets filthy because no one person feels responsible for cleaning it.”

Reinventing the fridge
The jury was impressed by the ingenuity. “A fridge is a tricky thing to reinvent,” says Henrik Otto, head of Global Design for Electrolux and chair for the jury. “Flatshare, however, manages to be new in a fun and expressive way. A shared refrigerator is also very relevant from a consumer-insight perspective, managing to resolve the needs and wants of the target group.”

“This concept stood out, in color as well as design, and the fact that you could personalize your Flatshare modules added an interesting emotional value,” adds Yves Behar, award-wining Swiss designer and fellow juror.

The Design Lab 2008 award is a prize of € 5000 and a six-month internship at one of Electrolux global design centers.